Ciencias de la comunicación

Entertainment has never been more dynamic or fragmented. Consumers have endless choices for how and where they engage with content, from streaming services to cinema, television, gaming, and beyond. Warner Bros. Discovery Rebecca Kent, svp of global transformation, joins host Matt Britton to discuss the company’s approach to personalization, data-driven insights, and future-proofing its iconic…Entertainment […]

As Donald Trump settles back into the White House for his second term as president, another transition is taking place: Republicans are warming up to Big Tech. Following Trump’s election victory in November, Meta, Google, and Amazon all donated $1 million to his inauguration fund. Apple CEO Tim Cook gave the same amount from his…As

The first week of March yielded mixed results for the three evening newscasts. The CBS Evening News was the only newscast to see week-to-week growth in total viewers, while NBC Nightly News with Lester Holt enjoyed positive movement in the Adults 25-54 demo. As for World News Tonight with David Muir, the flagship ABC News…The

The Hershey Company has named longtime PepsiCo veteran Stacy Taffet as its chief growth officer, reviving a role it had eliminated previously. Taffet had been with PepsiCo for more than 17 years, most recently as senior vice president of beverage portfolio strategy and marketing. Prior to that, she worked at American Express. In her new…The

ABC News’ Good Morning America has once again reclaimed the top spot from NBC News’ Today as America’s most-watched morning show in the ongoing seesaw ratings battle between the two morning shows. A difference of 47,000 total viewers propelled GMA over Today during the first week of March. ABC News’ morning show was also the…ABC

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Neil Shah, chief commercial officer at SharkNinja. Neil discusses how the American product design and technology firm has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. He shares how…In

South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and celebrity speakers, the event has come to be known for over-the-top brand activations that take over parking lots, music venues, restaurants,…South

McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you’ve ever owned a Dell or HP computer, the odds are high you’ve encountered McAfee, the 37-year-old brand best known for its virus protection tools…McAfee

In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk’s surprisingly bad fourth quarter earnings–where it didn’t meet revenue…In

David Todd Bailey has been named vice president and general manager of Sinclair station KTXS in Abilene, Texas. “We’re thrilled to have David return to KTXS to lead the station,” said Rob Weisbord, COO and president of Local Media. “His deep understanding of the Texas markets, strong leadership skills, and proven track record in sales…David