Ciencias de la comunicación

NBC News’ Today snapped ABC News’ Good Morning America’s two-week win streak in total viewers. The competitive battle for the top spot favored Today as it dethroned GMA with +40,000 additional total viewers for the week of Feb. 24. The back-and-forth action for first place between NBC News and ABC News clouded the fact that…NBC […]

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he’s U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would…Robert

Over the weekend, MSNBC hosts Jonathan Capehart and Ayman Mohyeldin cleared the air surrounding their positions within the network. The two hosts addressed audiences on their respective programs, acknowledging the network’s significant programming changes in the past week and announcing their roles as The Weekend co-hosts. At the end of The Saturday Show, Capeheart said,…Over

Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it’s working on bringing the power of Meta AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg…Meta

Cade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker’s giant activation just across Powell…Cade

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a…In

Former WBIR anchor Edye Ellis has died. She was 81. Her cousin, Robert Collins, told the Knoxville, Tennessee NBC affiliate that everyone who met her “should be assured she was genuine. She loved people, animals, and plants, and was just a lovely person,” he said. “Heaven will be a better place because of her.” Edye…Former

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in…Google

It seems like veteran journalists are dropping out of local TV in larger numbers than usual. Either that, or I’m just getting old. Hopefully, no one feels shorted by this combo post where I cover two retirements in one. In Green Bay, Wisconsin, Bill Jartz is retiring from ABC affiliate WBAY, while Sheri Jones has…It

E.W. Scripps is laying off staff at many of its local stations. Scripps owns and operates more than 60 stations in over 40 markets. Staffers were told on Monday. The station group also said open positions would not be filled. We asked the station group about which stations were affected and how many people lost…E.W.