Ciencias de la comunicación

Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments–year-long TV budgets that are…Amazon […]

Old-style newspaper boxes flank the entrance. From beyond them comes the smell of ink and newsprint. When the presses roll, the floor vibrates.   The building that houses the Portland Press Herald seems a throwback to journalism’s heyday. In fact, it’s part of a case study of the industry’s potential future.  What happens when the outlets

Back in October, Saucony’s chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: “Run as One.” The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience….Back

Stagwell agency GALE has named Andrew Noel as its new global chief executive officer (CEO) and Sophia Zhang as its North America CEO, it exclusively shared with ADWEEK. The longtime execs succeed founder and CEO Brad Simms, who informed GALE’s staff last month that he will retire. The transition is effective immediately. Simms founded GALE…Stagwell

There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald’s said goodbye to execs and either promoted or welcomed new ones in their place. There have also…There

It turns out that Gen Z is often just as anxious about artificial intelligence booting them from a job as many other people. One of the most common assumptions made in corporate America over the last quarter century is that “digital natives”–a term coined by educator Marc Prensky in 2001–are inherently comfortable with digital technology….It

Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year’s independent film-dominated show saw a 7% dip from 2024’s Barbenheimer barnburner. Per early Nielsen fast national ratings, the telecast brought in an average of 18.1 million total…Oscar

Longtime KLFY anchor and reporter Darla Montgomery is retiring after more than 33 years. The Opelousas native joined the Lafayette, Louisiana CBS station in 1992. The station said her career has “taken her across the world, from covering local and state elections to traveling with Louisiana Governor Kathleen Blanco to Canada in an effort to…Longtime

Chairman and CEO Rodney McMullen is no longer in stock at Kroger, as the supermarket chain announced his resignation Monday following an investigation into his conduct by the company’s board of directors. Kroger would not offer specifics, only saying that McMullen’s activity was inconsistent with its policy on business ethics but unrelated to the business…Chairman

On Tuesday night, President Donald Trump is set to deliver his fifth State of the Union speech and the first address of his second term. In the nearly seven weeks since returning to the Oval Office, Trump’s administration has constantly been in the news as he has sought to implement his agenda. With Elon Musk’s…On