Ciencias de la comunicación

Pura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges 

The erosion of identity over the past couple of years–spurred by Apple’s move to allow iPhone users to opt out of having their internet usage tracked–brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. “We are accessible all the time,” Boras said. “We always have a screen, whether…The […]

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With Cannabis on the Ballot, Weed Campaigns Aim to ‘Take the Edge Off’ Election Day Anxiety

Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today’s divisive presidential election. Fake news stories on the platform called Potlitico include: “Candidates blaze their way onto popular podcasts, prove just how ‘chill’ they really are,”…Embarc,

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Hellmann’s Is Back in the Super Bowl for the 5th Consecutive Year

Hellmann’s is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, a spokesperson for Ogilvy UK confirmed to ADWEEK. Ogilvy UK is handling Super Bowl creative for Hellmann’s and Dove, also owned by Unilever. Hellmann’s hasn’t yet shared details about the spot. In…Hellmann’s

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Polling the Election Night 2024 Pollsters: ABC News’ Rick Klein

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….As

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Polling the Election Night 2024 Pollsters: Fox News’ Arnon Mishkin

As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….As

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Gray’s Minnesota Stations to Partner After Reported Layoffs

On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the “we don’t talk about personnel matters” line. However, at KEYC in Mankato, Minnesota, which reportedly lost nearly half its news staff, the station is letting viewers know they will now…On

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A Happy Halloween for M&M’s

Whether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, the National Retail Federation estimated consumers would spend $3.5 billion on candy this spooky season. That’s down from $3.6 billion in 2023, but up from…Whether

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Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World

Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world. The brand’s in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws — a black and…Move

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