Ciencias de la comunicación

Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record

Retirement and wealth management brand Empower has picked Goodby, Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand’s strategic and creative marketing efforts “as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future,” according…Retirement

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Here’s How to Watch Election Night 2024 Coverage

The biggest night of America’s political calendar is upon us. On Nov. 5, millions of viewers around the country to tune in to see which presidential candidate will enter the Oval Office in January: Vice President Kamala Harris or former President Donald Trump. With 2024’s contest polling so closely, the outcome of the election will…The

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Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid from BSE Global to build a global media brand, called Brooklyn Media,…The

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TikTok Artists Are Looking at Music Industry Events to Build Their Brands

A growing number of artists aiming to establish themselves in the music industry are turning to TikTok, where a viral song can get the attention of record labels and agents. But TikTok fame can only get you so far. Take rising country music artist Tayler Holder, who has 24.4 million combined followers on TikTok and…A

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Uncommon New York Hires Steve Zaroff as First Strategy Chief

Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president…Uncommon

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How Walrus Got Celebrities to Donate Time to Win Over Undecided Voters With Humor

It’s difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and a handful of actors and comedians…It’s

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Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude

It was on her third visit to St. Jude Children’s Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center’s fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the…It

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