At a time when print media is on the way out and streaming technology has slashed into box-office returns, a band of downtown cinephiles in New York started a film magazine. (NYT)At a time when print media is on the way out and streaming technology has slashed into box-office returns, a band of downtown cinephiles […]
Metrograph, a New York Art House, Starts a Film Magazine Read More »
In the days since Jeff Bezos plunged The Washington Post into unprecedented turmoil by blocking the newspaper’s planned endorsement of Harris, certain media circles have been abuzz about the possibility that the Amazon billionaire might be willing to part ways with the broadsheet. (Status)In the days since Jeff Bezos plunged The Washington Post into unprecedented
Streaming has entered its mature era, according to industry experts. During ADWEEK’s Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that streaming had reached its age of maturity, where the initial burst of growth is over, and now streamers are looking to monetize. Diana Pessin, chief marketing officer at Britbox International,…Streaming
How Streaming Is Navigating Its Mature Era Read More »
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their…The
The ADWEEK 50 of 2024: Driving Growth in an Era of Change Read More »
Back in 2021, Angie’s List dropped the “List” and an “e”. But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss…Back
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List Read More »
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive…Almost
Dotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality Read More »
Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK’s Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed…Everything
Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting Read More »
Carolyn Mungo has been named president and general manager at Tegna’s Dallas ABC affiliate WFAA and KFAA serving Dallas-Ft. Worth. She’ll continue to report to Brad Ramsey, senior vice president of media operations, who oversees multiple TEGNA stations and the company’s sports rights agreements. Mungo has been the WFAA vice president and station manager since…Carolyn
Carolyn Mungo Upped to President and GM of WFAA Read More »
On Nov. 5, MSNBC kicks off its Election Night coverage from the network’s home base in New York City. More than 25 anchors will take part in an array of reporting that spans cable, digital, and social media coverage. (All times Eastern.) Starting at 6 p.m., Rachel Maddow leads the network’s primetime election coverage with…On
Election Night 2024: MSNBC Shares Its Coverage Plans Read More »
The numbers $14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. 11% — Amazon’s overall net sales jumped 11% year-over-year to $158.9 billion. 55% — How much overall net income increased, year-over-year. It was $15.3 billion…The
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3 Read More »
