Ciencias de la comunicación

Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility–they’re less a mandate and more a suggestion. In short, “soberish” is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists…Sober

In a media landscape that is constantly reinventing itself through new technology and behaviors, it’s not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. “There’s an enormous amount of friction in our industry…In

Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWAChiatDay LA, reassure shoppers that gifting decisions don’t have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing….Sephora

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology…With

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science….Integral

The numbers $1.9 billion — The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion — The record-setting revenue from Olympics ad sales. $300 million+ — The Olympics revenue, specifically from Peacock. 36 million — Peacock’s total subscribers after the Olympics and NFL boost. $436 million — Peacock’s losses in third-quarter revenue,…The

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. “Brands should be open to testing and learning as well,” she said. Hegleman oversees Meta’s experiential marketing strategy, bringing its products and services to life at both its own events and those…Innovation

Meta reported weaker-than-expected user numbers and warned of a significant acceleration in its infrastructure expenses in 2025 in its third-quarter earnings report Wednesday. (CNBC) By the numbers, 96% is the portion of Meta’s third-quarter revenue driven by ad sales. This is a slight dip from the second quarter, when advertising accounted for 97% of its…Meta