Ciencias de la comunicación

The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network’s audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to…The […]

An evening with fill-in anchors across various programs did not help CNN’s performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its average total viewer audience in primetime failed to finish above 500,000 viewers. Wolf Blitzer, Anderson Cooper, and Abby Phillip were all off. 25-54…An

MSNBC’s The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN’s two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters Primetime. On CNN, The Lead with Jake Tapper landed in the top spot, followed by Anderson Cooper 360….MSNBC’s

Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform’s partnership with…Marnie

Adrienne Roark, president of Paramount’s Global news division, is planning to leave the company. NYC newsletter Breaker along with subscription newsletter Status say she will go to work as an executive for Tegna. A CBS News spokesperson confirmed Roark’s announcement with Variety, but wouldn’t say more. We asked Tegna about it and will update when…Adrienne

AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the…AppLovin,

Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team….Bob

Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. “Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our…Dana

TikTok’s uncertain future isn’t stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. “With TikTok’s new Automotive Ads, dealers and manufacturers have…TikTok’s