Ciencias de la comunicación

WOWT Promotes Brian Mastre to Weekday Evening Anchor

Brian Mastre will take over as main co-anchor of the WOWT evening newscasts Sunday through Thursday, beginning March 16. Mastre was the Omaha NBC affiliate’s investigative reporter and weekend co-anchor. He’ll take over for John Knicely, after his retirement. “Brian is a veteran reporter and anchor who has established a standard of professional journalism which…Brian […]

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Special’s Amy Ferguson Wants To Make ‘Responsibly Unhinged’ Advertising

Big Ideas is ADWEEK’s series in which we talk to the industry’s top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: “responsibly unhinged.” Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that…Big

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Heather Gray Promoted to Interim GM at WRAL

Capitol Broadcasting Company, Inc. has named Heather Gray interim general manager of its Raleigh, N.C. NBC affiliate WRAL and WRAZ-TV/Fox 50. She replaces Joel Davis, who was named gm of NBC’s WCAU in Philadelphia. Gray was the station manager and joined WRAL in 2017 as the creative services director. She quickly ascended through key leadership…Capitol

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‘Journalism is already hard enough’

Becoming the editor of a campus paper is daunting. Student journalists are signing up for long hours of hunching over proof sheets, managing staff and making tough coverage calls. Drake White-Bergey expected all that. What he didn’t expect was the harassment.  White-Bergey, a recent graduate of the University of Wisconsin-Madison, just ended his tenure as

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The Ankler Partners with NAB Show to Debut Business of Entertainment Track

The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center. It serves as an…The

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Dove’s Satirical Ad Riffs on a Universally Hated Word: Moist

If the word “moist” makes your skin crawl, you’re not alone–that’s a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely…If

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Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers’ best-performing video and image…Google

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The Brand Power Behind SNL50 Was No Laughing Matter

Live from New York, it’s SNL50’s brand partners. NBCUniversal’s SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone–with everyone stuffing into Saturday Night Live’s…Live

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No Clickbait, Just Conversion: How Reddit Drives Purchase Decisions

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform’s evolution–from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse…In

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