Ciencias de la comunicación

This is TVNewser’s basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts….This […]

When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators…When

Allergy medication isn’t always the most obvious product category to partner with one of streaming’s buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase. “Allergy is hard and making allergy feel authentic and magical is pretty impossible to do,” Lanzi said on stage at Mediaweek in New York….Allergy

The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the non-stop election cycle was the brief period last month when all eyes turned to Florida as Hurricane Milton barreled through the Sunshine State. As…The

Five major Ogilvy clients received golden tickets yesterday morning–but they won’t get them into Willy Wonka’s Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People. The hand-delivered package also included an “oilypop” and a letter to each company’s leaders,…Five

Ahead of details of the NBA’s new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league’s 2024 Black Friday games and its new NBA studio. At ADWEEK’s Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have…Ahead

In an age where information overload is a common concern, the fear of missing out (FOMO) on imporIn an age where information overload is a common concern, the fear of missing out (FOMO) on impor Read More

Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What’s still missing from this winning combination is regulation. “The last time they passed a substantial law around campaign finance disclosure … was McCain-Feingold in 2002,” said Ian Vandewalker,…Political

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print…Some

Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024. However, CEO Sundar Pichai and others did not specify on the call with analysts how much of that…Google