Ciencias de la comunicación

How HBO Is Marketing The White Lotus Different Than Previous Seasons

The third season of Mike White’s popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes…The […]

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Three Senators Blast FCC for ‘Weaponizing its Authority,’ Cite First Amendment Concerns

Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to Federal Communications Commission Chairman Brendan Carr and Commissioner Nathan Simington, saying the Trump Administratin is “” recent actions taken by the FCC under the Trump administration…Senators

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Rahm Emanuel Joins CNN as Senior Commentator

Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden’s administration. Prior to…Former

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Woman Accused of Stealing Adan Manzano’s Cell Phone and Credit Cards Makes First Court Appearance

The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano’s cell phone and credit cards. Manzano was later found dead in his hotel room while covering the Super Bowl for Kansas City Telemundo. WWL in New Orleans…The

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Gray Names Blake Sebo GM of Alaska Stations

Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales manager. Before that, he worked thirteen years as the marketing and research director at KFSM in Fort Smith “I am thrilled to…Blake

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What Marketers Can Learn From Kendrick Lamar’s Monumental Year

2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and…2024

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This PSA’s Puppet Exposes the Manosphere’s Growing Influence

A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The…A

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The Californians Reunite in Volkswagen Ad Ahead of SNL50

Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina–complete with their exaggerated SoCal accents–to recreate…Ahead

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Happy Birthday to You(Tube)

As is the case with many startup success stories, YouTube’s original value proposition didn’t turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service–“Tune in, Hook up”–before its founders uncovered its broader potential as a video platform. Twenty years on, that potential…As

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¿Entrevista o encuesta?: Una diferencia necesaria

Sr editor. En la revista se publicó un artículo de los autores Gómez Aguilar et al. (2015), resultado del proyecto de investigación acerca del comportamiento de la audiencia de televisión en las redes sociales, Una aproximación al perfil y programas más comentados. No obstante, es necesario establecer una diferencia relevante para el campo de la

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