Ciencias de la comunicación

WhatsApp Debuts New ‘Viewing Gallery’ Chat in Partnership with Offball

WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile…WhatsApp […]

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Fact-checking en procesos electorales y campaña permanente. Un análisis comparado entre España y Portugal

Introducción: La presente investigación propone estudiar el fact-checking desde una doble perspectiva comparada: de un lado, geográfica, con España y Portugal como marcos de análisis; y, del otro, temática, analizando patrones verificadores —y, por extensión, desinformadores— en periodos electorales y fuera de ellos. Metodología: Se propone, a tal efecto, un estudio que triangula entre el

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Transparencia en YouTube para la comunicación del riesgo del radón

Introducción: La evidencia científica ha demostrado la relación entre la exposición al radón en entornos interiores y el cáncer de pulmón. Por esta razón, el gas radón se considera una amenaza para la salud pública. Además, se ha confirmado que YouTube es una fuente de información médica. Metodología: Esta investigación examina YouTube como un medio

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Apple, Google Restore TikTok to App Stores

TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was…TikTok

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Streaming Ratings, Week of Jan. 13: Cameron Diaz Is Back in Action Keeping Netflix on Top

Cameron Diaz’s return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and…Cameron

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Winning Hearts and Minds: The Art of Super Bowl Advertising

This post was created in partnership with Zappi At ADWEEK’s most recent Group Chat, industry leaders from brands like Zappi, Spotify, Uber, MSC Cruises, and PepsiCo gathered to discuss the many creative and strategic elements that make Super Bowl commercials memorable and effective–in the moment and for the long haul. Shaping the creative: Data, testing,…This

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Ron Steele to Leave KWWL After More than 50 years

KWWL evening anchor Ron Steele is leaving the Waterloo, Iowa NBC affiliate after more than 50 years as a broadcast journalist. Steele joined the station in 1974 as sports director before moving to the evening anchor role. Currently, he anchors the 5, 6 and 10 p.m. newscasts. “KWWL has been very generous to me and…KWWL

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Donald Trump Announces Reciprocal Tariffs

President Donald Trump signed an executive order Thursday under which the U.S. would increase tariffs to match those that other countries charge on imports, the Associated Press reported. “I’ve decided for purposes of fairness that I will charge a reciprocal tariff,” Trump said at the proclamation signing in the Oval Office, as reported by the…President

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Making Your Super Bowl Ad Hit Home, Even After the Game is Over

This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months–and millions–preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House…This

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The Future of Sports Tech: Bringing Fans Closer to the Game

This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek’s recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE’s chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection…This

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