Ciencias de la comunicación

This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months–and millions–preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House…This […]

Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline’s retirement “follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms.” As an executive at Charter, Cablevision…Veteran

This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn’t enough time. Dunkin’, Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth…This

There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this…There

The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA–Hollywood’s largest labor union and the largest voting body in the awards…The

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients’ content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two…Embattled

Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time anchor for America Decides, which streams weekdays at 5 p.m. ET on CBS News 24/7. He’ll continue his hosting duties on The Takeout podcast. Additionally,…Eye

Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and…Before

Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year’s Big Game blowout opened the field for non-sports topics to take over the conversation. We’re talking about the Poppi vs. Olipop Super Bowl showdown–a social media firestorm! Though, at least for now, it…Supposedly

When it comes to marketing a good or service, color matters. Christian Louboutin’s shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany’s jewelry by its blue box. The same principles apply to food. “Color is important to us when we…When