Ciencias de la comunicación

Longtime McCann vet Kate MacNevin is leaving the network to join B2B agency Stein IAS global CEO and lead parent company MSQ’s B2B division as executive chair. In the role, she will lead Stein IAS’s global business alongside chairman and chief brand officer, Tom Stein, and global president, Craig Duxbury. She will also work to…Longtime […]

WLOX anchor David “Dave” Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. (TVSpy)WLOX anchor David “Dave” Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. (TVSpy) Read More

We’re still in the midst of conference season. ADWEEK’s Mediaweek is back, bringing you the sharpest insights and industry-leading speakers, whether you’re attending in person in New York or virtually, make sure you don’t miss it. From Oct. 29 to 30, C-suite media execs, brand marketers, and platform leaders will convene to discuss the state…We’re

OpenText, in collaboration with Capgemini and Sogeti (part of the Capgemini Group), recently annoOpenText, in collaboration with Capgemini and Sogeti (part of the Capgemini Group), recently anno Read More

Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from…Amid

Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: “Killer heels and a Bodycon dress. Killer heels and a Bodycon dress.” It’s Garcia’s spin on the “Boots and a Slicked-Back Bun” meme that flashed briefly during midsummer before becoming…Dany

If you had planned to dress up as a Chipotle “Boorito” for Halloween, here’s the bad news: it’s sold out on costume retailer Spirit’s website and scarce or nonexistent at its stores around the country. For those who can’t get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies “chicken” or…If

Stagwell chairman and CEO Mark Penn can’t tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves – and how that ties in with current brand marketing trends. Penn went over the basics of…Stagwell

New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women’s sports through a series of global events. New research by Wasserman’s women-focused practice, The Collective, found that the key barriers to investing in women’s sports were lingering resistance among brand leaders and lack of industry data,…New

Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix’s iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from…Netflix