Ciencias de la comunicación

Donald Trump’s Super Bowl Interview Draws 11 Million Viewers

The Philadelphia Eagles’ rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News’ Bret Baier scored an interview with President Donald Trump that attracted over 11 million viewers. According to Nielsen Media Research, 11.159 million…The […]

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Monday, February 10 Evening Cable News Ratings: 3 Fox News Show Draw More Than 4 Million Viewers

Fox News’ Special Report with Bret Baier joined the four million total viewer club on Monday courtesy of his Super Bowl interview with President Donald Trump. FNC had three shows draw more than four million total viewers with The Five leading the way. Over at MSNBC, Inside with Jen Psaki was the only show between…Fox

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The Super Bowl Hit Record Viewership. Does That Mean Ads Will Be More Expensive in 2026?

The Super Bowl continues to be a colossal event for brands and marketers, but will this year’s Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple…The

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Agency Vet Philip Sicklinger Joins Tom Brady’s Creative Studio Shadow Lion

Tom Brady’s creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH…Tom

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65 Years Ago, DDB Dared Americans to ‘Think Small’

If you walked into a museum, you could probably identify a number of artworks from across the room. You don’t need to be an expert to spot a Picasso. In the same way, even if you’re not a car aficionado, I bet you’d recognize the Volkswagen “Think Small” advertisement. I’d argue it’s the most well-known…If

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Skims’ New Provocative Ad Stars Kim Kardashian as ‘Fairy Butt Mother’

We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a “fairy butt mother.” The ad announces Skims’ The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in…We

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Todd Kunz Is Out at Idaho Falls Stations at the End of February

Todd Kunz is leaving Idaho Falls, Idaho ABC, CBS and Fox station KIFI. Kunz said his contract wasn’t being renewed after 25 years. He joined the station in 1996 and worked there until 2004, when he moved to KVOA in Tucson, Arizona for three years. He came back to the CBS and Fox affiliate in…Todd

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Week of Feb. 3 Cable News Ratings: All 3 Networks See Across the Board Declines

This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 3, 2025. The three cable news networks all saw week-to-week declines in total viewers and the Adults 25-54 to start February. CNN suffered the steepest drop, with double-digit declines across the board during prime time and total day. Compared…This

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Cómo están adoptando la IA las empresas de comunicación

La inteligencia artificial (IA) está transformando el panorama mediático, influyendo en la producción, el consumo y la difusión de noticias. Los algoritmos de IA apoyan la generación de contenido, el seguimiento de tendencias y la verificación de hechos. Este estudio analiza 108 empresas que utilizan IA mediante una revisión documental y una encuesta a expertos.

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Super Bowl 59 Reaches $800 Million in Ad Revenue for Fox and Tubi

Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,…Fox

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