Ciencias de la comunicación

Super Bowl 59 Reaches $800 Million in Ad Revenue for Fox and Tubi

Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,…Fox […]

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Morning Brew Cofounder and CEO Steps Down as Publisher Eyes $70 Million in Revenue

The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been…The

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IPG Plans to Restructure Ahead of Closing Deal With Omnicom

Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion – IPG’s 2024 net revenue, with organic growth of 0.2%. $2.4 billion – IPG’s Q4 net revenue, an organic decrease of 1.8%. 1%…Interpublic

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TripleLift Taps Ex-Innovid CCO Dave Helmreich as CEO

Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and…Supply-side

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Here Are the Sports Offerings Amazon Is Pitching to Advertisers in Upfront Talks

The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon’s first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,…The

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Political Reporter Darrielle Fair Leaves WKOW in Madison

Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.Darrielle Fair has

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How Tide Is Cleaning Up After Captain America and the Red Hulk

Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe’s culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that’s the takeout takeaway from the “Collateral Stains” campaign assembled by Tide and Marvel Studios. Launched in January ahead of the Feb. 14 release of Captain America: Brave New…Sorry,

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