Ciencias de la comunicación

Agency Wants More from KMOV in St. Louis After Out-of-Context Interview is Used in Investigative Piece

Yesterday, we told you about a story aired by KMOV that used an out-of-context interview as if it were intended to be part of an investigative story. The story in question was about an investigation into the St. Louis Development Corporation, an independent economic development agency, and how it handled COVID loans. The CBS affiliate…Yesterday, […]

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Heidi Voight Leaving NBC Connecticut After Ten Years

Heidi Voight is leaving NBC Connecticut after ten years. Voight posted the news to social media, saying she needed to “hit the pause button” on her news career after her mother’s murder in 2023. Police in Vermont initially believed Voight’s mother, Claudia Voight, died of a medical event. But an autopsy revealed her mother’s death…Heidi

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How Publicis Media Is Betting on Women’s Sports

On a muggy morning in New Orleans–the day before the Super Bowl–Publicis Media hosted a brunch with some of the biggest execs in women’s sports. The gathering was also a pre-launch party for Women’s Sports Connect, a new offering available today from the media agency that’ll make it easier for clients to advertise across women’s…On

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Super Bowl 59 Is the Most-Watched Ever With 126 Million Viewers, According to Fox

The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount’s…The

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Nike Wins Super Bowl 59 With More Screen Time Than Any Other Brand

With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521…With

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The 5 Biggest Music Moments of Super Bowl 59

The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. “Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S. music…The

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Friday, Feb. 7 Evening Cable News Ratings: 2 MSNBC Primetime Shows Pass the Million Viewer Mark

MSNBC’s The Rachel Maddow Show and The Last Word with Lawrence O’Donnell were the network’s only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN’s biggest primetime show was Anderson Cooper 360 with 554,000 total viewers….MSNBC’s

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A Last Look at Super Bowl 59: Safe Bets, Bizarre Bods, AI Infusion, Pharma Fever

Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second…Last

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The Biggest Brand Takeaway From Kendrick Lamar’s Halftime Show

To watch Kendrick Lamar’s Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry…To

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Elon Musk Reportedly Bid $97.4 Billion to Take Over OpenAI

Elon Musk just launched a new battle with OpenAI CEO Sam Altman. Musk and a group of investors are making a $97.4 billion bid to buy OpenAI’s nonprofit arm, escalating the fight over the AI company’s future, reports The Wall Street Journal. The consortium includes Valor Equity Partners, Baron Capital, Atreides Management, Vy Capital, and…Elon

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