Ciencias de la comunicación

Picture a world where evidence doesn’t matter, where the loudest voices win, and where calling out falsehoods is seen as an act of bias. Welcome to 2025. Donald Trump — the most fact-checked presidential candidate in history, because he’s spoken the most falsehoods — won the White House again. The social media company Meta, which […]

Raise a glass to the young Clydesdale foal who starred in “First Delivery,” the 90-second Super Bowl spot from Budweiser, as the iconic beer brand rode him to victory in the 37th USA Today Ad Meter competition. The annual initiative by the Gannett property helps gauge public sentiment about national Big Game spots, and more…Raise

WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to score every national Super Bowl ad based on the online engagements for the advertised brand or product that happen immediately after the ad airs. These engagements include consumer behaviors like online search activity and brand website visits. The EI scores the…WHAT

Super Bowl ads are created to make us laugh, drool, scratch our heads, and yearn for our youth. But some of the most memorable ones are the ones that tug on our heartstrings. Budweiser’s puppies and horses; that tear-jerker from The Farmer’s Dog (at least for dog owners); or Toyota’s 2021 spot starring Paralympic swimmer…Super

Kanye West has never been easy to figure out, even before he became radioactive goods following antisemitic rantings on social media in 2022 and an appearance on Alex Jones’ show InfoWars in which he announced, “I like Hitler.” Over the years, the multiplatinum-selling rapper has also dined with white nationalist Nick Fuentes, announced that George…Kanye

The Super Bowl is great, but we can’t all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we’re going to have some hard metrics that show definitively which ads were winners and which ads were losers. But for now,…The

Pfizer’s 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn’t like it. So far, the majority of Pfizer mentions across the internet over the past 24 hours have been negative, according to social listening data seen by ADWEEK. Some example posts…Pfizer’s

Some of the biggest celebrities in the world add to their vast fortunes by forging relationships with brands. Taylor Swift is no exception. She’s been a spokeswoman for Diet Coke, Apple, Target, Keds, and Stella McCartney, to name just a few. Partnering with Swift, whose sphere of influence is unrivaled, is a dream come true…Some

Hims & Hers didn’t hold back in its debut Super Bowl ad. In an effort to market weight-loss drugs that are “affordable,” “doctor-trusted,” and “formulated in the USA,” the telehealth company went straight for the gut of the American healthcare system. In “Sick of the System,” created in-house, Childish Gambino’s “This is America” plays in…Hims

THE AD: “At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. “At 14, she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to…THE