Ciencias de la comunicación

Tubi is making movie magic for brands. During the Super Bowl, Fox’s ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand’s spots and reinterpreted them into film trailers that aired exclusively on Tubi. According to Tubi, the creative trailers–which were developed in partnership with Mischief @…Tubi […]

For the 13th year in a row, the Church of Scientology bought a regional Super Bowl ad, with 2025’s version of its message called “The Question.” The group also got exposure, in a subtler way, when one of its highest-profile followers–Tom Cruise–appeared on the Fox broadcast in the introduction to the game. His latest trailer,…For

At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And for those that want to show off longer 60-second and 90-second ads, those prices balloon to between $16 million to $24 million, respectively. The payoff can be big if the ad hits, but brands also risk losing consumers’ attention if…At

THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for “Side Hustle,” a 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like… hand modeling. He might need a side gig…THE

Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like “Humble,” “DNA,” “squabble up,” “Not Like Us,” and more. He was also accompanied by special guests like Samuel…Kendrick

OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatGPT, as humanity’s latest breakthrough innovation. Framing the ad as the dawn of “The Intelligence Age,” OpenAI’s 30-second spot takes viewers on a journey through humanity’s greatest inventions–fire, airplanes, television–culminating in ChatGPT, which it presents as the next disruptive technology. The AI giant strayed…OpenAI

THE AD: David Beckham, who became a Stella Artois global brand ambassador in 2024, learns he has a long-lost twin brother of the same name living in the U.S. He initiates a search for his sibling. Plot twist, the other David is… Matt Damon, who plays a character called Dave in the aptly titled: “David…THE

THE AD: The two-minute Jeep Super Bowl ad, starring Harrison Ford and directed by James Mangold, promotes Jeep’s multi-energy platform vehicles. In the commercial, Ford delivers a two-minute monologue on America’s greatest quality, the freedom to choose. Navigating from inside a cabin to his Jeep, Ford pays homage to the heroes who enabled that freedom….THE

After a one-year absence, Jeep is driving into Super Bowl 59 with a two-minute film, titled “Owners Manual,” starring renowned actor Harrison Ford. The Stellantis-owned brand used the film to showcase its multi-energy platforms, including the new gas-powered Jeep Wrangler 392, the hybrid Jeep Wrangler 4xe, and the electric Jeep Wagoneer S. The two-minute commercial…After

A novel, disruptive technology, the biggest television event of the year, and chief marketing officer Kate Rouch–what do they all have in common? If you are a technology company looking to introduce your product to U.S. consumers, these are your starting blocks. Three years ago, Rouch led the marketing team at Coinbase, the cryptocurrency trading…A