Ciencias de la comunicación

Brands can now buy banner ads to promote the extra things that people buy after placing an order on DoorDash, the company said. After making a purchase on DoorDash, customers […]Brands can now buy banner ads to promote the extra things that people buy after placing an order on DoorDash, the company said. After making

Following a 15-month pilot with more than 50 brands, any advertiser on Instacart can add in-store smart cart ads to their campaigns starting in April, the company announced on March […]Following a 15-month pilot with more than 50 brands, any advertiser on Instacart can add in-store smart cart ads to their campaigns starting in April,

Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer file-sharing technology, pioneering fan access […]Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer

Athletes Unlimited and Jessica Mendoza make their big pitch for women’s softball as the AUSL promotes its summer touring schedule.Athletes Unlimited and Jessica Mendoza make their big pitch for women’s softball as the AUSL promotes its summer touring schedule. Read More

Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark. Read More

There is a worrying increase in sporting events abandoning function in favor of form.There is a worrying increase in sporting events abandoning function in favor of form. Read More

If advertisers are losing out because an algorithm can’t contextualize a word, it’s time for the industry to make changes.If advertisers are losing out because an algorithm can’t contextualize a word, it’s time for the industry to make changes. Read More