Ciencias de la comunicación

THE AD: In its fourth-consecutive Super Bowl spot, the travel company Booking.com sticks largely to the basics, albeit this time with a cute cameo from a select group of Muppets. The ad begins with Kermit the Frog plucking a banjo on the beach, before cutting to a visibly distressed Ms. Piggy as she cries out…THE […]

After making its Super Bowl debut last year, the soda brand is back in the Big Game with a 60-second spot by creative agency Virtue Worldwide. The 60-second spot features creators Alix Earle, Jake Shane, and Rob Rausch from Love Island USA. It was placed by media buying agency Tinuiti “Not only is the Super…After

Tubi has been known to shock viewers with its Super Bowl campaigns the last two years. This year, while the brand kept its wacky and bold spirit, it leaned into a more emotional storyline for their game day spot. The spot, which was created by Mischief @ No Fixed Address, features a young “cowboy” who…Tubi

Nostalgia’s always been one of the most reliable instruments in the marketer’s toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed–arguably to its greatest effect–in Super Bowl ads. This…Nostalgia’s

Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…Fetch

THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…THE

An NFL team can put up great numbers, call all the right plays, and still come up short at the end of the game. That’s what happened with the NFL’s latest Super Bowl ad, according to an industry expert. Ben Hennes is the co-owner and chief creative officer at Happylucky, “a queer-owned, women-led creative agency…An

THE AD: Nerds’ Super Bowl ad opens with country singer Shaboozey leading a brass band of Nerds Gummy Clusters through the French Quarter in New Orleans as they play Louis Armstrong’s “Wonderful World.” As the brass band continues its march, Shaboozey’s demin outfit transforms into Mardi Gras colors of purple, yellow, and green, and the…THE

Ferrara Candy-owned brand Nerds is bringing its gummy clusters back to the Big Game for the second year in a row with the help of country artist Shaboozey. The chewy snacks take center stage in the colorful ad as band members of a New Orleans-style second-line band. Shaboozey brings a contemporary twist to Louis Armstrong’s…Ferrara

Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has transformed the city. Brands took over restaurants and parking lots, plastered and projected ads onto the sides of buildings, hosted karaoke on sidewalks, and passed out oh-so-many free products. I’ve been covering…Walking