Yahoo didn’t just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign “Email Bill,” Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray’s photos and videos, and a “BillCam” livestream on Yahoo.com and Yahoo Sports. The campaign launched with the…Yahoo […]
Yahoo Super Bowl Ad Lets Fans Email Bill Murray Read More »
OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation. Airing during the second quarter of Super Bowl 59, the ad titled “The Intelligence Age” draws a throughline from humanity’s greatest inventions–fire, airplanes, television–to ChatGPT, which it presents as the next disruptive technology. The spot…OpenAI
OpenAI Enters Super Bowl 59 With a Bold AI Pitch Read More »
THE AD: It’s got all the ingredients for homeland pride and warm and fuzzy feels: a small girl on a farm, lovingly nurturing a potato to grow, bonding with her father, set to the folksy “All I Want Is You” from the 2007 coming of age comedy Juno. But it wasn’t the original idea. MY…THE
Super Bowl Instant Replay: Was Canada Too Spicy for Lay’s? Read More »
THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez in the passenger seat, quickly slows down after Rodriguez pulls out a Haagen-Dazs ice cream bar. Smokey Robinson’s “Cruisin’” plays as the two slow…THE
Super Bowl Instant Replay: Häagen-Dazs Slows Down the Fast & Furious Read More »
Taco Bell’s return to the Super Bowl is filled with “a bunch of randos”–also known as several hundred die-hard fans–who landed in the commercial by hitting the fast feeder’s drive-thru windows. But the 30-second spot, airing during the third quarter, doesn’t entirely abandon the brand’s celebrity heritage. Longtime collaborators LeBron James and Doja Cat make…Taco
Taco Bell’s Super Bowl Ad Gives Face Time to Hundreds of Fans Read More »
THE AD: Someone is throwing a “lame” yard party in what appears to be America’s least diverse neighborhood. But don’t worry, the “Big Men on the Cul-de-sac” — comedian Shane Gillis, musician Post Malone, and quarterback Peyton Manning — are here to sort things out. To do so, they’ve brought cannons stacked with Bud Light…THE
Super Bowl Instant Replay: Bud Light Plays It Safe With an Ad Made For Bros Read More »
Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring…Coffee
Creatives React: Coffee Mate Super Bowl Ad Gets Absurd Read More »
Hellmann’s is drumming up nostalgia around (and introducing younger generations to) the 1989 rom-com classic When Harry Met Sally, starring Meg Ryan and Billy Crystal. The mayo brand put a twist on the iconic scene that takes place in New York’s Katz’s Deli, where Ryan’s character Sally fakes an orgasm while eating a sandwich. But…Hellmann’s
Robert Kraft’s Foundation to Combat Antisemitism (FCAS) returned to the Super Bowl this year to continue spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another. The ad ends…Robert
Creatives React: FCAS Super Bowl Ad Casting Distracts From the Point Read More »
THE AD: Like Tubi’s infamous 2023 Super Bowl spot, Duracell’s 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators’ booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears…THE
