Ciencias de la comunicación

The epiphany of the 2010s technological era was that people are streams of data. Likes, dislikes, families, friends, hobbies, jobs–everything that makes up a full life is just data awaiting capture, now amenable to all kinds of sophisticated techniques to maximize the likelihood of a desired action. In 2024, it’s rare that a corporation isn’t…The […]

Emma Grede wants to build brands that solve problems. Part of her business savviness comes from her ties with celebrity-based brands. She is the CEO of Good American, an inclusive fashion brand she co-founded with Khloe Kardashian. She is also a founding partner of Kim Kardashian-backed Skims and co-founder of Kris Kardashian’s Safely. The celebrity…Emma

The independent news publisher 1440 said that it surpassed four million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 Topics. The newsletter curates news coverage from across a variety of topics like politics, business, and science and is on track to record its third…The

Just as Ikea built a reputation for democratizing interior design and functional furniture, it is now on a mission to make energy-efficient products more accessible for households around the world. To that effect, the retailer has launched a global campaign to help people create energy-efficient homes. Created by Stockholm agency Akestam Holst NoA, the ads…Just

“Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it’s cracked up to be. Curation tech–from either buying and selling platforms like Index Exchange and The Trade Desk or third-party data-focused firms like Audigent and others–creates a package of publishers and data to execute…”Curation”

Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. “There is a lack of…Publicis

Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris’ buzzy interview with popular radio personality Charlamagne tha God. Since it was an audio-only conversation, both networks resorted to creatively displaying an on-air graphic while the interview was rebroadcast on their respective airwaves. The interview took…Top

Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 215 | CNN: 106 | MSNBC: 113Prime: FNC: 304 | CNN: 128 |…Friday,

Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will report to NBCU Local Philadelphia president and general manager Ric Harris starting Monday, October 21. Lauder, who has served as the network’s live events operations…Alexandra