Ciencias de la comunicación

For the first time in its 139-year history, German engineering giant Bosch is stepping onto the Super Bowl stage, aiming to raise its profile among U.S. consumers. The German company, best known for its precision-engineered power tools and home appliances, is launching a high-energy campaign designed to unify its home appliances and power tools under…For […]

According to 2024 data from the Pew Research Center, over half of Americans (53%) say they are very bothered by the complexity of the American tax system. And, in their defense, there’s a lot to be bothered by: the Internal Revenue Code now fills no fewer than 4,192 pages. Little wonder that every April, 79%…According

THE AD: Robert Kraft’s Foundation to Combat Antisemitism (FCAS) is back in the Super Bowl, spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another: “I hate you because…THE

Andrea Mitchell will bring the curtain down on her career as an MSNBC anchor on Friday. The veteran journalist has been the face of the network’s noontime hour since 2008 as the host of Andrea Mitchell Reports. Mitchell announced her departure from the newscast in October, along with her intention to transition into a broader…Andrea

Dan Schachner never expected to become the Puppy Bowl’s answer to Jeff Probst. “I go from year to year, and always feel that I’m learning as I go,” he tells ADWEEK about his 14-year run as the referee–and human face–of Animal Planet’s beloved canine sports extravaganza. “I think I’ve grown into the role, and I…Dan

For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad Bunny expressing their inner saltiness at the fictional Ritz Salty Club, located in Utah’s salt flats. “The Big Game offers a unique opportunity…For

The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali. The 12-year-old title brought in $20 million in top-line sales and generated an adjusted profit of $4.6 million, a banner year for the publisher and a welcome…The

Picking up from where last year’s Big Game ad debut left off, Pfizer wants to bring a note of resilience and motivation to those fighting cancer in its Super Bowl 59 spot. In the ad, a young boy gets out of his hospital bed, spurred by the sounds coming from the TV of boxing announcer…Picking

THE AD: Google Workspace bought 50 ads–one in each of the 50 states–for its Super Bowl debut. The ads showcase how real small business owners across the country are using artificial intelligence (AI) tools through Google Workspace to transform their ventures. There’s a cattle ranch in Nebraska, a sign maker in Illinois, an architect in…THE

THE AD: After making friends with a bunch of suburban kids in a Totino’s spot released in October, Chazmo–the pizza-roll-eating space alien–has decided it’s time to return home. Regrettably, a mechanical mishap with his spaceship kills Chazmo instead. MY HOT TAKE: Boys aged 12 to19 consume more pizza than any other demographic, so why is…THE