Ciencias de la comunicación

THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter’s gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its…THE […]

The Super Bowl isn’t just a football game–it’s the advertising world’s ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with messages that resonate and stick long after the final whistle. Years ago, when we introduced the NSX to the world for Acura’s Super Bowl spot,…The

With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year’s Big Game, hedging bets on a spot designed…With

My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It’s the work I…My

In this episode of The Speed of Culture podcast, Matt Britton speaks with Andrew Messina, svp of sales at Disney Advertising. Andrew delves into how Disney leverages live sports, streaming, and personalized advertising to connect with audiences and drive brand success. “Live sports is huge for us,” he says on the podcast. “We continue to…In

The numbers $56.2 billion — Amazon’s 2024 ad revenue in net sales. $17.3 billion — The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion — Amazon’s run rate for its advertising business. $638 billion — Overall net sales in 2024, a…The

WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed along the Florida Turnpike’s southbound lanes in Hollywood. The reporter for the Miami ABC affiliate said he and another witness pulled the…WPLG

Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station’s streaming content. HOT 107.9 HD2 will now be the home of non-stop content provided by Fox 5’s digital properties. “Our team at FOX 5 is constantly seeking out new ways to…Atlanta

In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company’s return to the Super Bowl after an eight-year hiatus. Fara shares insights into GoDaddy’s transformation from a domain provider to a comprehensive digital partner for small businesses. She also discusses its AI-powered product Arrow and the…In

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…Meta