Ciencias de la comunicación

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…Meta […]

CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in 2022 taking over from Christi Paul. In addition to her weekend duties, she also anchors the weekday edition of CNN Newsroom…CNN

Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. “It seemed like it’s the right time to go…Cirkul,

It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that’s why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite. Premiering Feb. 6, the show stars Lauren Graham as the head of a fictional advertising agency that gets into…It

A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that…A

If the Super Bowl were a human being, it could join the AARP, snag early bird dinners, and nearly qualify for Social Security benefits. It may be fitting, then, that the 59-year-old marquee sporting event–and one of America’s most potent marketing extravaganzas–will feature a high-wattage horde of modern elders in its commercial lineup on Feb….If

Amber Ruffin has been named the featured entertainer at this year’s White House Correspondents’ Association dinner in Washington, D.C. Colin Jost hosted the 2024 edition, the final one during President Joe Biden’s administration. Ruffin is currently a panelist on CNN’s Saturday night series Have I Got News For You. She also hosted The Amber Ruffin…Amber

Dawn Lopez is leaving Jacksonville, Florida CBS and Fox affiliate WJAX and WFOX known as Action News Jax after more than 25 years. Lopez is co-anchor of both Action News Jax This Morning and Action News Jax at Noon. She joined the station in 1998 as a senior anchor and reporter. She announced the news…Dawn

Nate Bargatze is convinced he’s saving money. So much money, in fact, that he can afford his own personal opera singer. His financial advisor, however, isn’t so sure. That’s the storyline for DoorDash’s 2025 Super Bowl spot, which stars the comedian in a 30-second ad for the delivery app’s membership program, DashPass–the key to Bargatze’s…Nate

Norfolk Southern Railway is being sued by WKBN reporter Anna Marsick after she covered the 2023 toxic train derailment in East Palestine. The reporter for the Youngstown, Ohio CBS affiliate was on scene shortly after the 2023 derailment and fire and for several months afterwards. Her lawsuit claims she was “exposed to dangerous and/or deadly…Norfolk