Ciencias de la comunicación

While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the advertiser-favored Adults 25-54 demo. The declines were especially painful for CBS News, which hosted last week’s vice presidential debate between Gov. Tim Walz and Sen. J.D….While […]

Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He’ll take on additional management responsibilities in the new role, which includes overseeing the station’s day-to-day operations across departments, when gm Johnny Green is in New York. Former WBZ president and general manager Justin…Chris

The second week of the 2023-2024 TV season saw ABC News’ Good Morning America once again in the top position with total viewers. Meanwhile, NBC News’ Today–which in recent weeks has put up a spirited battle to unseat its rival–took second place in that category, but remained No. 1 with the advertiser-coveted Adults 25-54 demo….The

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” in the interviewee’s responses. At age 50, Beatriz Acevedo was supposed to be scaling back the “hustle of the startup life.” Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio…Editor’s

Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already underway in parts of Florida ahead of Milton’a expected landfall on Wednesday as a potential Category 4 storm. The National Weather Service has issued a warning of…Nearly

Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American…Lindsay

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users’ time on both platforms is now spent watching videos. The Video Expansion feature lets…Meta

Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK. The purpose-driven, storytelling media company and division of Candle Media is teaming up with the leading source of news and insight serving the brand marketing…Keeping

Mediaplus, part of the Serviceplan Group, has won the pitch for the global media account of the technology and services giant Bosch. The independent agency group will now oversee media strategy, planning, and purchasing for ten different Bosch business units in 38 countries. The account covers markets in Europe, Asia, Australia, New Zealand, South Africa,…Mediaplus,

CBS Mornings co-anchor Tony Dokoupil is currently under the public microscope for an interview that CBS News executives have now said did not meet the network’s editorial standards. The interview and the network’s response to it has inspired debate inside and outside of CBS over the last few days. The inciting incident was Dokoupil’s conversation…CBS