Ciencias de la comunicación

President Donald Trump’s stiff 25% import tariffs imposed on Canada and Mexico over the weekend–plus a 10% tariff on Chinese goods–has already triggered counter-tariffs, trade wars, and threats of legal cases. Mexico’s tariffs have been delayed by one month, Bloomberg reported. For marketers whose brands want to continue doing business with the U.S.’s three major…President […]

For football fans curious to know the history of New Orleans’ Caesars Superdome–which will host Super Bowl 59 on Sunday–its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome’s seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has…For

The standoff is over. Today, Paramount and Nielsen revealed they’ve signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The…The

A year and a half after its debut, Meta’s text-based social platform Threads is testing its first-ever ads with “a handful” of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for “a small percentage of people,”…A

The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related damages by the real estate firm Columbia Property Trust. BDG stopped paying rent on its 315 Park Avenue South property in October 2023, racking…The

Fox News is bringing back a Super Bowl tradition as chief political anchor Bret Baier will interview President Donald Trump ahead of the Big Game. Their conversation will be pre-taped at Trump’s Mar-a-Lago residence in Palm Beach, Fla. and air during the pre-game show at 3 p.m. ET. FNC says that Baier’s interview with the…Fox

There are some major brands checking into The White Lotus for Season 3, and they are bringing more to the story than just ad dollars. Today, Warner Bros. Discovery Advertising Sales revealed more details about the brand sponsors activating around White Lotus Season 3, including American Express, Diageo, and Google Pixel. Through the partnerships, the…There

In the Coors Light Super Bowl universe, humans live among anthropomorphized sloths who can’t catch a can of beer if you toss one in their direction. After a “Case of the Mondays” campaign that planted purposely misspelled text in ads and pasted “Mondays Light” onto 12-packs of Coors Light, the Molson Coors brand unveiled its…In

CBS News reportedly intends to provide an unedited transcript of its 60 Minutes interview with former Vice President Kamala Harris to the Federal Communications Commission. The move follows reports that the network’s parent company, Paramount Global, is seeking to settle a legal case brought by President Donald Trump about the October interview between Harris and…CBS

The Foundation to Combat Antisemitism’s (FCAS) second consecutive Super Bowl ad unites Tom Brady and Snoop Dogg to expose the often ridiculous and overinflated reasons behind hate. For Super Bowl 59, the nonprofit will air two 15-second spots, created by agency VML, featuring the football legend and rapper. “No Reason to Hate” urges viewers to…The