Ciencias de la comunicación

In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk’s surprisingly bad fourth quarter earnings–where it didn’t meet revenue…In

David Todd Bailey has been named vice president and general manager of Sinclair station KTXS in Abilene, Texas. “We’re thrilled to have David return to KTXS to lead the station,” said Rob Weisbord, COO and president of Local Media. “His deep understanding of the Texas markets, strong leadership skills, and proven track record in sales…David

The Guardian is the latest publisher to join The Trade Desk’s supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability reasons, as well as the publisher’s push to increase programmatic sales across the U.S., U.K. and Australian, said Sara Badler, chief advertising officer, North America, The…The

Jodi Huisentruit’s family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on the way to her morning anchor job at KIMT in Mason City, Iowa. The family’s statement comes days after a hearing was held on…Jodi

The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey’s U.S. Confection arm, which includes its namesake brand as well as Reese’s and SkinnyPop. In a…The

Kurtis Ming is joining Sacramento NBC affiliate KCRA as a co-anchor. Ming comes from CBS station KOVR in Sacramento. “For decades, Kurtis has demonstrated his daily passion to be a watchdog for Northern California,” said Derek Schnell, Hearst Television regional director of news and KCRA 3 news director. “He is consistently someone viewers can call…Kurtis

Jim Gaffigan, Bill Burr, and Sebastian Maniscalco are getting more Hularious. Today, Disney streaming platform Hulu is launching a new campaign for its stand-up brand, Hularious, recruiting Gaffigan, Burr, and Maniscalco to help. Hulu’s comedy brand features one comedian on the streamer each month, and the creative showcases the specials viewers can expect ahead. The…Jim

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke’s new campaign featuring comedian Kristen Wiig. Launching today (March 11), “Know The Signs” encourages harried millennials to recharge with a Diet Coke break. Through a series of vignettes–missed lunch breaks, workplace frustrations, and fleeting moments of self-care–the…In

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast’s TV ad-buying platform. With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,…Today,

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata’s large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand’s tone. But…AI