Ciencias de la comunicación

Dame Annette King is exiting as global lead of Accenture Song’s marketing practice and stepping back from executive leadership owing to a “recent health experience.” In a statement, King said: “To those who know me, it’s no exaggeration to say that this industry has been one of my great loves. I consider myself extraordinarily lucky…Dame […]

The National Transportation Safety Board has announced it won’t email reporters information about its investigations into the Philadelphia or Washington, D.C. air crashes anymore. “For media covering the airplane crashes in Washington and Philadelphia–all NTSB updates about news conferences or other investigative information will be posted to this X account,” it wrote on Elon Musk’s…The

Morris Networks, the owner of six stations in the South, has reorganized its news leadership and has replaced the title of news director with a local content manager. Morris, based in Savannah, Georgia, created a position overseeing all six of its stations “Russ Geller is news operations manager, working out of the Lexington station, for…Morris

Anything is possible during the Super Bowl season. In the case of Pringles’ latest Big Game ad, that means mustaches can fly. The 30-second spot, created by FCB New York, stars actor Adam Brody, who calls for help when a party runs out of Pringles. Hearing the sound of distress, the facial hair of Nick…Anything

Doritos Crash the Super Bowl ended a 10-year hiatus and months of voting and judging with an intergalactic snack battle that viewers felt was worth the fight. Doritos announced the return of Crash the Super Bowl in September, whittled thousands of contenders to just 25 by January, and introduced its three finalists by the middle…Doritos

The action in the Super Bowl moves pretty fast, and the commercials seem to fly by as well. But one brand has enlisted one of the fastest franchises in cinema to show that you can slow down and enjoy yourself. Haagen-Dazs has taken on a brand platform of “slow,” positioning its ice cream as a…The

Creator management company Whalar Group is launching Sixteenth Sports, a new talent division aimed at helping athletes become bigger stars. The goal of Sixteenth Sports is to help athletes extend their careers beyond sports by creating brand deals and other partnerships as well as intellectual property. The division hopes to elevate rising-star athletes to household…Creator

Artificial intelligence company DeepSeek’s model is being cast as China’s answer to OpenAI–seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia’s market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities–and the true competitive dynamics–are…Artificial

Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched “Working With Cancer,” a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company’s nonprofit arm, La Fondation Publicis, has extended the initiative with “Screening Time Off,” an awareness campaign rallying companies…Two

X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively “conspired” to “withhold billions in advertising revenue,” from the platform following Elon Musk’s $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk’s lawyers in an expanded complaint filed in a Texas…X