PHD entered 2024 in a precarious position. After winning ADWEEK’s Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients–Volkswagen Group, HP, Unilever, Sainsbury’s, Singapore Airlines, and Vitasoy–kicked off overlapping reviews, creating a cumulative effect…PHD entered 2024 in a precarious position. After winning ADWEEK’s Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients–Volkswagen Group, HP, Unilever, Sainsbury’s, Singapore Airlines, and Vitasoy–kicked off overlapping reviews, creating a cumulative effect… Read More
