Ciencias de la comunicación

Former Dell and Indeed head marketer Paul D’Arcy has joined advertising solutions provider Moloco as chief marketing officer. D’Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he…Former […]

Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an “intense” year ahead and address recent controversial moves, as well as to lash out against events like Thursday’s consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of…Meta

The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. “Unfortunately, as most of you…The

Fresh off its recent “Agentforce. What AI Was Meant to Be” campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn’t share specifics In one of the…Fresh

The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer’s Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,…The

So that was the longest January to ever January. Let’s celebrate since you’re still standing, or at least I assume you are since you’re reading this! Happy Friday to all who celebrate. In this week’s edition of stories we didn’t post for one reason or another, we see more interest around AI and how it…So

Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of…Apple

After more than 14 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. “There’s never a perfect time to leave a place that’s been a professional home for so long, but I’m pretty excited about a few new projects that are on the cusp…After

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

If you want to sell a product during the Super Bowl, a celebrity might work. If you’re looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its “something for everyone” travel lodging strategy. In the 30-second spot running during the fourth quarter…If