Ciencias de la comunicación

Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and…Bud […]

CBS News is the latest media organization seeking to settle a legal case brought by President Donald Trump. The New York Times reports that the network’s parent company, Paramount Global, is in the midst of discussions with President Trump’s legal team to settle a $10 billion lawsuit filed prior to the election in October. Settling…CBS

Martha Stewart means business in the kitchen, and she won’t be distracted by her erstwhile sous chef Matthew McConaughey, who’s trying to make a connection between the salad she’s tossing and the upcoming Super Bowl. “What are you talking about,” Stewart says to McConaughey in the latest teaser for Uber Eats’ fifth consecutive Big Game…Martha

The debut HexClad Super Bowl ad isn’t about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It’s about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded…The

Reese’s new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese’s Chocolate Lava Big Cup hit stores nationwide last year, some fans have hankered for lava. Those cravings have gotten a little out of whack. See: the hungry hordes of…Reese’s

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the…The

Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly’s AI…Brands

Fintech company Fiserv’s Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with Clover’s small and midsized business customers as an advocate and ambassador. Fiserv said that although the 33 million SMBs in the U.S. account for nearly 48% of…Fintech

What does the future of technology and consumer engagement look like? Allison Stransky, CMO of Samsung Electronics America, joins The Speed of Culture podcast’s Matt Britton live at CES 2025 to explore Samsung’s groundbreaking innovations in AI and their transformative impact on daily life. From health-focused AI solutions to connected appliances and personalized marketing, Samsung…What

Bureau Moves: CBS News announced a slew of new assignments in its Washington, D.C. bureau. Fin Gomez has been named executive director, White House and politics, adding to his existing duties as CBS News political director. He will report to Mark Lima, Washington bureau chief. Meanwhile, Olivia Rinaldi and Aaron Navarro are joining the network’s…Bureau