Ciencias de la comunicación

The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. media business, a source with knowledge of the situation confirmed to ADWEEK. WPP has held the account since 2021, when it won The Coca-Cola Company’s global business and launched a bespoke team called OpenX to…The

Trips to the dentist can be stressful under the best of circumstances, whether you’re a marathon man or a kid from Skid Row. But keeping regular dental appointments is a particularly big ask if you’re among the 20% of the population who are sensory sensitive or neurodivergent. For those individuals, the lights, noises, and physical…Trips

Dan Amos will be the first to tell you that he never expected to become CEO when he joined Aflac as a sales rep in 1973. He was happy in sales, and good at it. When the supplemental-insurance giant offered him the presidency in 1983, taking that post actually meant a financial step down. “I…Dan

Happy Friday to all who celebrate! Soon we will have more daylight and less sleep. Oh, the humanity. Which is better? Do we have to choose? In this week’s edition of stories we didn’t write up for one reason or another, we see the usual turnover at local stations. We also bring you one man’s…Happy

For years, right-wing political commentator Ben Shapiro has read out the standard 60-second host-read ad, plugging sponsors with the same no-frills efficiency on his podcast. But this year, his audience will hear something new: real-time answers verifying claims thanks to AI search engine, Perplexity. This isn’t your typical ad placement. Instead of a scripted endorsement,…For

The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media. Fresh off his post-war epic, The Brutalist, winning three Oscars, Corbet directed “The Contextualist,” the latest installment of Bloomberg Media’s “Context Changes Everything” campaign created by agency Wieden+Kennedy New York. Corbet recently revealed on the “WTF…The

Podcasts have long been a popular news and information source, and the various news networks–along with podcast companies like Wondery–have been steadily building their catalogues to meet the growing demand. However, a shift has emerged in the industry: Listeners also want to watch what they’re listening to, which has resulted in podcasts transitioning from an…Podcasts

Adtech firm LiveRamp will lay off 65 employees, representing approximately 5% of its full-time staff, the company confirmed in an SEC filing Thursday. “The restructuring,” the company wrote, “is part of a broader strategic reprioritization to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes.”…Adtech

Fox News’ The Five ascended to new heights on Wednesday evening as cable news’ most-watched program broke crossed 5 million total viewers and 500,000 viewers in the Adults 25-54 demo. The Rachel Maddow Show continues to be MSNBC’s most popular program in both measured categories, while an Anderson Cooper-less AC360 was the most-watched show on…Fox

As Elon Musk’s influence in Washington, D.C., continues to grow, large brands have restarted or bumped up ad spend on X, and five Democratic senators expressed concern that this trend is no coincidence. Sens. Richard Blumenthal (Conn.), Cory Booker (N.J.), Adam Schiff (Calif.), Chris Van Hollen (Md.), and Elizabeth Warren (Mass.) sent a letter to…As