Ciencias de la comunicación

Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras’ capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR. The Burns Group also works with Haleon brands, previously serving as AOR for…Global

Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…Programmatic

Hi, this is Ryan Joe, ADWEEK’s editor in chief. I’m thrilled to announce the hiring of Alison Weissbrot as our new executive editor. Based in New York City, she’ll have direct oversight over our agencies, brands, and creative teams, and she’ll also help shape and coordinate our aggressive coverage across the entire ad industry. Many…Hi,

Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…Generative

The media companies Time and The Arena Group partnered with the technology vendor Webflix on Monday to bring short-form vertical video to their portfolio of open web properties. Using Webflix, publishers can insert the vertical video they are already creating for social media directly into their article pages, monetizing the content with a combination of…The

Below are the cable news ratings for the third quarter of 2024. The period from July to the end of September was busy for news. Calls for President Joe Biden to step down as the Democratic nominee grew louder after his disastrous performance during CNN’s presidential debate between him and former President Donald Trump. Plus,…Below

From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting…From

After around three decades at the company, Jon Steinlauf is exiting Warner Bros. Discovery. Bruce Campbell, the company’s chief revenue and strategy officer, made the announcement on Friday in a note to staff, saying it was the ad sales chief’s choice to leave. “I have news to share that may come as a surprise to…After

AF&G AFG& (Avrett Free Ginsberg) has promoted two leaders from within its ranks. Dawn Terrazas assumes the role of president of North America and LATAM and Amy Adams assumes the role of president Europe and Asia-Pacific. Both will continue to report directly to Frank Ginsberg, founder and CEO. Allen & Gerritsen Jeff Marois is joining…AF&G