Ciencias de la comunicación

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a…In

Former WBIR anchor Edye Ellis has died. She was 81. Her cousin, Robert Collins, told the Knoxville, Tennessee NBC affiliate that everyone who met her “should be assured she was genuine. She loved people, animals, and plants, and was just a lovely person,” he said. “Heaven will be a better place because of her.” Edye…Former

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in…Google

It seems like veteran journalists are dropping out of local TV in larger numbers than usual. Either that, or I’m just getting old. Hopefully, no one feels shorted by this combo post where I cover two retirements in one. In Green Bay, Wisconsin, Bill Jartz is retiring from ABC affiliate WBAY, while Sheri Jones has…It

E.W. Scripps is laying off staff at many of its local stations. Scripps owns and operates more than 60 stations in over 40 markets. Staffers were told on Monday. The station group also said open positions would not be filled. We asked the station group about which stations were affected and how many people lost…E.W.

Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments–year-long TV budgets that are…Amazon

Old-style newspaper boxes flank the entrance. From beyond them comes the smell of ink and newsprint. When the presses roll, the floor vibrates.   The building that houses the Portland Press Herald seems a throwback to journalism’s heyday. In fact, it’s part of a case study of the industry’s potential future.  What happens when the outlets

Back in October, Saucony’s chief marketing officer (CMO) Joy Allen-Altimare told ADWEEK she wanted to bridge the gap between performance and lifestyle. Now, five months on, the exec is spearheading a campaign that does just that: “Run as One.” The new initiative debuts with a fast-paced, 30-second campaign film highlighting running as a communal experience….Back

Stagwell agency GALE has named Andrew Noel as its new global chief executive officer (CEO) and Sophia Zhang as its North America CEO, it exclusively shared with ADWEEK. The longtime execs succeed founder and CEO Brad Simms, who informed GALE’s staff last month that he will retire. The transition is effective immediately. Simms founded GALE…Stagwell

There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald’s said goodbye to execs and either promoted or welcomed new ones in their place. There have also…There