Ciencias de la comunicación

Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz–and way more bang for your buck–by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that…Why […]

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast’s premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the…Meet

A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…A

Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl–even if their team is losing. That’s because rewards app Fetch is making its Super Bowl debut by giving away a lot of money as the game winds down. Fetch will air a spot called “The Big Reward,”…Football

Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These nicknames are brazenly celebrated in a new ad from Unilever’s flagship deodorant brand, Degree (known as Rexona or Sure internationally). Through…Just

Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. “I’m honored to join the ONNJ family and excited to connect with New Jersey viewers,”…Former

WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. “The good news is, I am cancer free at this point,” he told viewers, but cautioned he had to take blood tests to be sure the cancer stays away. He was told his cancer, which…WRC

Kellogg’s wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home activations, where he crows from the tops of buildings and train stations to wake up a new generation for breakfast. The new ads are part…Kellogg’s

Retirement and wealth management firm Empower has a message for its customers: “Get good at money. So you can be a little bad.” That’s the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:…Retirement

What do a refrigerator, Antonio Banderas, and the spirit of Randy “Macho Man” Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the ’80s struggles while trying to…What