Ciencias de la comunicación

Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team’s 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats’ upcoming fifth consecutive Super Bowl commercial, giving a few hints about…Charli […]

Qlik announced the acquisition of Upsolver, a pioneer in real-time data streaming and Apache IcebQlik announced the acquisition of Upsolver, a pioneer in real-time data streaming and Apache Iceb Read More

Rival social platforms are seizing on TikTok’s legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach–turning disruption into an opportunity to reshape short-form video. “It will be hard for [TikTok] to shake…Rival

The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely…The

Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, “Who routinely plays someone having a bad day?” Enter actor and comedian Timothy Simons, better known as patently unlikeable White House liaison and all-around punching bag from HBO’s Veep and, currently,…Coors

Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game….Toyota

AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the round, with additional support from marketing veterans like Clive Sirkin (former CMO of Kellogg’s and Kimberly-Clark), Dion Joannou (former CEO of…AI

Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That’s according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the…Not

Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront,…Paramount

Veteran meteorologist Bill Martin is retiring from Oakland Fox owned station KTVU after 33 years. Martin started working at KTVU in 1992 as the weekend meteorologist. “Over the years, he has become a trusted voice during the Bay Area’s most critical weather events. From his early coverage of the Oakland Hills fires to the San…Veteran