Ciencias de la comunicación

Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency’s global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA’s management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business….Interpublic

Due to streaming glitches, Hulu didn’t always bring viewers the best picture in its Oscars night debut. The 97th Oscars on Sunday marked the first time Hulu aired the Academy Awards. After years of linear resistance, Hollywood’s pre-eminent awards show returned to ABC last night along with livestreams on multiple digital platforms, including Hulu, Fubo,…Due

After the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood’s biggest night. To cap off the celebrations, McDonald’s has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for…After

Sorry, Emilia Perez, it’s actually Anora’s world. We’re just living in it–and bringing you the behind-the-scenes Oscars details you didn’t see at home. The little movie that could did pretty much everything at the 97th Oscars. Released by Neon, Anora won statues in five of its six nominated categories, including Best Film Editing, Best Screenplay,…Sorry,

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content–even though most of this content is culturally relevant and uncontroversial–according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis’ research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025. A…Advertisers

The race for the Best Picture statue wasn’t the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney’s in-house creative studio, Disney Creative. (The Mouse House owns ABC and…The

Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford, Connecticut. “It feels so good (and a little surreal) to be back in my hometown after living out of state for almost 10 years!”…Jolie

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they’re taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website. Google has blocked advertising on the…Under

Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America’s Robin Roberts will host the primetime special, Countdown to the Oscars with Robin Roberts: A Special Edition of 20/20 at 8 p.m. ET. GMA’s Lara Spencer has been on the ground…Top

NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde mentioned on stage at Semafor’s Innovating to Restore Trust in News Summit on Feb. 27, does not have a name or price point. But it will be…NBC