Ciencias de la comunicación

Musician Post Malone and comedian Shane Gillis have been caught on someone’s doorbell cam with a case of Bud Light in tow. At least, that’s the story behind the brand’s sneak peek of its Super Bowl 59 ad. The 15-second teaser video “Knock, Knock… It’s SBLIX,” doesn’t give too much away–beyond the fact the pair…Musician […]

While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while the populus might not realize, Lynch–the lifelong creative that he was–also had an incredible, impactful career in advertising. Pablo Picasso once said,…While

TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts–creating fresh uncertainty in the wake of the Supreme Court’s divest-or-ban law. At advertising agency Pereira…TikTok

Homes.com, which launched its brand during last year’s Big Game, will return to Super Bowl 59 with two 30-second spots. The sibling company to Apartments.com–both are under the corporate umbrella of CoStar Group–has again enlisted celebrities for its commercials, though agency RPA is keeping this year’s talent under wraps. “This new work will build on…Homes.com,

Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year’s Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs…Progressive

All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair–but not Kiehl’s. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair…All

Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,…Allen

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,…The

SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive OffSmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Off Read More