Ciencias de la comunicación

Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…Katherine

Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News…Earlier

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world’s most dynamic destinations, discussing how Las Vegas continues to evolve…Welcome

Even without last year’s Barbenheimer bump, the excitement surrounding this year’s unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show’s 97th edition on March 2. The ceremony will air live on ABC and also stream live on…Even

Netflix’s crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared…Netflix’s

This week’s edition of stories we didn’t get to for one reason or another goes out to FCC Chairman Brendan Carr, who is making a lot of news since his recent appointment. Carr revealed his plans for local TV stations during the Innovation to Restore Trust in News: A National Summit hosted by digital news…This

At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. “Healthy Skepticism,” from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,…At

Mirimar has named Zach Foster as its new chief strategy officer (CSO), the agency confirmed to ADWEEK. He succeeds Meredith Chase, who left the post in 2023. Foster brings over 15 years of experience to Mirimar. He joins the indie agency full-time after working with the team as a freelance partner for the past two…Mirimar

Meta may soon welcome another member into its family of apps, with sources telling CNBC the company plans to debut a stand-alone application for its Meta AI artificial-intelligence-powered assistant during the second quarter of this year. A paid subscription and more robust Meta AI service will also be tested, those sources told CNBC, similar to…Meta

The WTA realizes that a brand isn’t just a logo, font, or signature color; It’s the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women’s Tennis Association…The