Ciencias de la comunicación

Wednesday, Feb. 26 Cable Evening News Ratings: The Five Regains Top Position in the Demo

Fox News’ The Five returned to the top spot in both total viewers and the Adults 25-54 demo. CNN reclaimed second place in the demo, while viewers apparently left MSNBC Prime in its second day. The ReidOut’s temporary replacement was the lowest-rated show of the evening in the demo and second-lowest in total viewers. 25-54…Fox

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Jim Parker Adds GM Title to Role as News Director at Allen Media’s Lafayette Stations

Jim Parker has been named vice president and general manager of Allen Media’s Fox and NBC affiliates KADN and KLAF in Lafayette, Louisiana. Parker will continue to work as executive news director for KLAF, a role he’s held since August, 2022. He takes over for Nanatte Lavergne, who is moving on to a new opportunity…Jim

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Here’s How the Oscars Will Acknowledge the Los Angeles Wildfires

Every year, the Academy Awards offer a golden opportunity for the film industry to bellow a full-throated hooray for Hollywood. But in 2025, that enthusiasm is tempered by the somber reality of a Los Angeles area still reeling from January’s devastating wildfires, which continue to impact artisans and executives at every level of the business….Every

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5 Questions For… Blayne Alexander

Here’s a memorable Dateline for you. On Feb. 28, NBC News’ long-running newsmagazine officially welcomes its newest correspondent, Blayne Alexander. The Atlanta-based journalist made the move in October, and files her first report on Friday’s episode–a spooky look at a haunted farmhouse that became a murder scene. Alexander’s Dateline debut arrives after nearly a decade…Here’s

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Can Elon Musk Bend Marketers to His Will?

During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…During

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Retail Media Can Be Pricey. 4 Experts Break Down When It’s Worth the Cost

Retail media’s quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it’s also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer…Retail

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CBS Names KGO GM Tom Cibrowski Head of News

Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced today, Cibrowski will oversee CBS News, including newsgathering, all units and shows. Cibrowski is currently the president and general manager of ABC owned…Tom

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Paramount Ad Exec Urges Publishers to Stop Creating Their Own ID Solutions

John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk’s FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers’ preferred identity solutions. “The future of advertising is not going to be dependent…John

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