Ciencias de la comunicación

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…Independent […]

It’s time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there’s no escape: The 2025 TV upfront season is upon us–or at least upfront announcements are. Though we’re still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early…It’s

Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company’s GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting…Eli

There’s only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami’s president, and husband to Posh Spice. In Stella Artois’ Super Bowl 59 teaser ad, though, there’s not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)’s Belgian-style beer in…There’s

Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue. That’s the Cheetos mythology, anyway, and it’s more anecdotal than data-based, truth be told. But the…Statistic

Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. Boniti was a political anchor and senior political reporter for more than 16 years at Spectrum News. She is the new director of strategic communications and media relations under State Treasurer Brad…Former

The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY. Julian shares insights…The

Apple Music teased Kendrick Lamar’s upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to…Apple

The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice President J.D. Vance’s accounts, while TikTok users hinted at an unwelcome change in the application’s algorithm. Among the Facebook and Instagram users complaining…The

National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity’s Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025. WhyHunger provides resources to grassroots movements working to end hunger and poverty, support sustainable community solutions, and advocate for food justice. The nonprofit will be featured in the…National