Ciencias de la comunicación

Revolving Door Roundup: CNN and CBS News Swap Talent

International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international correspondent. During her 17-year CNN tenure, she covered the war in Afghanistan, the Hong Kong protests, Australia’s catastrophic bushfires, and the Thai…International […]

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CNN Revamps Weekday Programming Schedule Amidst Layoffs

It’s been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised weekday schedule for its domestic linear product that sees prominent anchors taking on new assignments–and time…It’s

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TikTok Ad Performance Dips Following 14-Hour Shut Down

TikTok’s dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app is available to “the majority of U.S. users” but warned of “temporary instability” that could affect…TikTok’s

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How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround

The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek…The

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Chris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad

Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris’s. Actors Chris Pratt and Chris Hemsworth will promote Meta’s Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,…Meta

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Week of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls

This is TVNewser’s basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden’s presidency failed to offer much political drama save for TikTok’s…This

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Test Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz

Here’s a Super Bowl party conversation starter in case you don’t have one. Forecasters predict this year’s audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that’s still a lot of people….Here’s

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The Power of Creative Constraints With Alex Craddock, CMO of Citi

Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With…Welcome

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The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance

It’s Emilia Perez’s world, and we’re just living in it. After years of chasing Oscar’s biggest prize–that elusive Best Picture statue–Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on…It’s

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AR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following $3 Billion Fundraise

Infinite Reality, an augmented reality-focused startup, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The acquisition follows Infinite Reality’s $3 billion funding round, announced Jan. 8, which puts the company’s valuation at an estimated $12.25 billion, according to Infinite Reality. The acquisition also signals a bigger…Infinite

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