Ciencias de la comunicación

How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop

It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines. Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court…It’s […]

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Local Meteorologists React to Allen Media’s Hub Announcement

After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen operates 27 broadcast television stations in 21 U.S. markets. The Byron Allen-owned media group acquired The Weather…After

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Totino’s Super Bowl 59 Teaser Hints at More Alien Interactions

Totino’s Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people’s hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and…Totino’s

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Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate

WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from…WPP

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This Airport Retailer is Launching an Ads Business in North America

Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It’s the latest in a series of new category entrants to the…Brands

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We Are Social Promotes Rebecca Coleman to North America CEO

Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency’s operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products…Social

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Newsers React to Donald Trump’s Inauguration

Donald Trump was sworn in as America’s 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. “From this day forward, our country will flourish and be respected again all over the world,” Trump said in his 30-minute inaugural address….Donald

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President Donald Trump Signs Executive Order Holding Off TikTok Ban by 75 Days

Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general’s office to delay enforcing the law that banned TikTok in the U.S. effective Sunday for 75 days, The New York Times reported. While signing the order, Trump told reporters, “The U.S. should be entitled to get half…Just

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