Ciencias de la comunicación

Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this year’s creative. McKinney has been working with Little Caesars since 2019. Little Caesars, the third-largest pizza chain in the world, made its…Pizza […]

KOIN anchor Jenny Hansson has left the Portland, Oregon CBS affiliate to take a job as communications director for Oregon Attorney General Dan Rayfield. Hansson’s last day at KOIN was on Friday, January 17. She’d worked there since 200. According to The Oregonian, “was a familiar presence to viewers, thanks to her stints as an…KOIN

Lumon Industries is on the lookout for employees with “wisdom, etiquette, and zeal,” according to a creepy recruiting ad that conveniently fails to mention the soul-sucking, brain-hacking part of the gig. Lumon isn’t a real company, of course–it’s the evil empire at the heart of the hit Apple TV+ drama Severance. And the new spot…Lumon

WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. “Chuck Goudie was a valued member of our ABC7 team for many years and we thank him for his groundbreaking contributions,” spokesperson Jayme Nicholas told…WLS

In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today’s hyper-connected world, creating a globally resonant brand goes beyond offering great products–it requires cultural insight, authentic engagement, and a relentless drive to innovate. Nick has honed the ability to transform everyday products…In

The numbers 18.91 million — Netflix’s number of paid net subscriber additions in Q4. 302 million — The streamer’s total subscribers to end the year, up from 282.72 in Q3. 16% — The company’s reported year-over-year revenue increase. $43.5 billion to $44.5 billion — The company’s forecast for 2025 revenue. $7.99 — Netflix’s new ad…The

In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media…In

The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To…The

Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Linear still outperformed streaming in terms of…Streamers

GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a “massive hurry” to advance GroupM’s business, adding that he believes GroupM must shift from “a collection of companies to one…GroupM