Ciencias de la comunicación

Former Billings Reporter Dan DuBray Dies. He was 67.

Former Billings, Montana reporter and weekend anchor Dan DuBray died last week from complications related to leukemia and lymphoma. He was 67. DuBray grew up in Billings, Montana and graduated from Billings West High in 1976. He started working at the Billings NBC affiliate KULR in the eighties. “Dan was an amazingly creative guy. He…Former

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Technicolor, Owner of The Mill and MPC, Is Shutting Down

In a blow to the advertising and creative production sector, Technicolor Group, the parent company of production and visual effects (VFX) studios The Mill and MPC, is shutting down operations, according to multiple reports. On Friday, Technicolor sent U.S. employees a Worker Adjustment and Retraining Notification (WARN) notice, which requires companies with 100 or more…In

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How Horizon Media Cut Carbon Emissions in Half While Boosting Performance

Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm’s green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing “climate risk”…Horizon

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New York Liberty CEO Keia Clarke Builds Women’s Sports Legacy in Brooklyn

New York Liberty CEO Keia Clarke lived through her team’s past and celebrated its championship present. Now, she’s ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel’s Player’s Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team’s partners at fashion…New

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Henry Winkler Explains Why His DirecTV Campaign Is ‘For the Birds’

Though DirecTV has become known for its satellite dishes, the company wants to give customers a birds-eye view of its streaming offerings, and Henry Winkler is back again to help. Last year, DirecTV debuted its “For the Birds” campaign, which pokes fun at how pigeons usually like to nest on satellite dishes. At the forefront…Though

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Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds

Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany’s federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms…Meta

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Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54

There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News’ most-watched show. The Rachel Maddow Show was MSNBC’s top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)…There

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Ticker: CBS News Tweaks Format of CBS Evening News

Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form…Top

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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X’s proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. “Prefill with Grok” is a new creation tool for…X

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