Ciencias de la comunicación

La persuasión política: claves para mejorar la comunicación entre la clase política y la ciudadanía en tiempos de desafección

Introducción: En el contexto actual de cambios significativos en la comunicación política y una creciente desafección ciudadana hacia los líderes tradicionales, el autor de esta reseña presenta al libro “La persuasión política: claves para mejorar la comunicación entre la clase política y la ciudadanía en tiempos de desafección” de Roberto Rodríguez Andrés. Se destaca la

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Kimberly-Clark Divides its Media and Creative Account Four Ways

Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark’s agency roster as part of its “Powering Care” strategy, a $1.5 billion restructuring program. The…Paper

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KCCI Names Kristen Joyal Creative Services Director

Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. “Kristen’s creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the…Des

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T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms

Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of…Telecommunications

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Will Cain To Succeed Neil Cavuto on Fox News

Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox, The Will Cain Show will debut on Tuesday, Jan. 21–the day after President Donald Trump’s inauguration. Cain plans…Fox

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Amazon Quietly Began Scaling Back DEI Initiatives in December

The latest corporation to slash DEI initiatives is a big one–Amazon, the second-largest private employer in the U.S. The ecommerce giant quietly notified employees in a Dec. 16 memo from vice president of inclusive experiences and technology Candi Castleberry, obtained by Bloomberg, that it was “winding down outdated programs and materials” and “focusing on programs…The

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Apple’s Chinese New Year Film Is a Nostalgic, Musical Love Story

It’s a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple’s eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,…It’s

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Rachel Maddow and Alex Wagner Lead MSNBC’s Coverage of Donald Trump’s First 100 Days

President-elect Donald Trump has big plans for the first 100 days of his administration–and so does MSNBC. With one week to go until Trump’s second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC’s core demo: progressive viewers…President-elect

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Hartford Meteorologist Says Talking About Climate Change Affecting LA Fires is ‘A Bridge Too Far”

Hartford meteorologist Ashley Baylor thinks now is not the time to talk about climate change as the underlying cause of the fires that burned through Los Angeles. Baylor is a meteorologist at WTNH in Hartford, Connecticut. She aired her views about when things are appropriate in a reply to an X post by meteorologist Chris…Hartford

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