Ciencias de la comunicación

The team that iHeartMedia recruited for its women’s sports network has strung together so many wins that it’s adding a few more players to the roster. iHeart Women’s Sports–co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women’s Sports Audio Network (WSAN)–is adding eight new shows for…The […]

Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, “Built Different.” VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the…Duracell

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees–8,000 from Leo Burnett and 7,000 from Publicis Worldwide–across 90 countries under a single leadership team, forming the largest creative…Publicis

If TikTok wasn’t so popular, U.S. lawmakers might not consider the app a national security threat. But it is–so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned…If

Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during the fourth quarter of Fox’s broadcast of Super Bowl 59. Booking.com’s spot from last year is still running. It…Booking.com

In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike’s swoosh and McDonald’s golden arches can stand on their own, for instance. So can Apple’s apple and Target’s target. And, at some…In