Ciencias de la comunicación

Dentsu Americas CEO Michael Komasinski Is Out

Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief operating officer for Dentsu. Komasinski had been with Dentsu just over five years, ascending to the role of…Dentsu […]

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Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long…A

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Substack: Who Needs TikTok? We’ve Got Live Video Now, Too

Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their…Despite

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WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta

WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. “Norfolk was never on my map, but it’s been the best unexpected chapter of my…WVEC

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Spectrum News Launches Revamped Weeknight News Lineup

Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She’ll also remain the host of the weekly public affairs program In Focus with Cheryl Wills “Born and raised in…Spectrum

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Rashida Jones to Depart MSNBC

Rashida Jones is exiting MSNBC. The network’s president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC’s interim president. “After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities,” Jones wrote in…Rashida

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The $5 Billion Blueprint: LTK’s Vision for Creator-Led Brand Growth in 2025

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands…In

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Exclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to Chase Dreams

The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there’s more to their story than just snack ads. It’s the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier…The

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The Duracell Scientist Powers Up Battery Brand’s Super Bowl Debut

Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, “Built Different.” VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the…Duracell

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