Ciencias de la comunicación

After a challenging few years for Starbucks, there’s been another change at the top of its marketing department. The coffee chain has hired Verizon Value’s chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing…After

This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 10, 2025. It was a second straight week of declines by the big three cable news networks in total viewers and the Adults 25-54 demo. The absence of significant breaking news and the continuing coverage of President Donald Trump’s…This

ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers. In her nearly three years with the ANA,…ADWEEK

ABC World News Tonight is posting gains; however, for the third straight week, the new look CBS Evening News continued to see no viewership growth in total viewers and the Adults 25-54 demo. CBS Evening News was the only evening broadcast for the week of Feb. 10 to experience week-to-week declines. Once again, CBS News’…ABC

After a 15-week drought, ABC News’ Good Morning America returned to the top spot as America’s most-watched morning news program for the week of Feb. 10. This was not a surprise, as GMA had been steadily moving closer to this position over the past few weeks. For example, only 6,000 total viewers separated it and…After

Move over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $8 million Super Bowl ad. Backlash was swift,…Move

In what is believed to be its first investment round since going private, Elon Musk-owned X is in talks with investors to raise money based on a valuation of $44 billion, reports Bloomberg News. If that $44 billion figure sounds familiar, it should. In 2022, Musk purchased then-Twitter for $44 billion. Bloomberg first reported on…In

Fox News continued its first-place dominance in total viewers and Adults 25-54, led by The Big Weekend Show. MSNBC occupied second place in total viewers, while CNN finished as the No. 2 news network in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 146 | CNN: 48 | MSNBC: 36Prime: FNC: 132 |…Fox

The recently expanded The Big Weekend Show, which went from one hour to two on Fox News, has resonated with the network’s audience, becoming the most-watched show of the evening in total viewers and Adults 25-54. The return of Have I Got News for You for a second season on CNN enabled the network to…The

An evening with fill-in anchors across various programs did not help CNN’s performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its average total viewer audience in primetime failed to finish above 500,000 viewers. Wolf Blitzer, Anderson Cooper, and Abby Phillip were all off. 25-54…An