After a challenging few years for Starbucks, there’s been another change at the top of its marketing department. The coffee chain has hired Verizon Value’s chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing…After a challenging few years for Starbucks, there’s been another change at the top of its marketing department. The coffee chain has hired Verizon Value’s chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing… Read More
