Ciencias de la comunicación

Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm

Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &…Publicis

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Houston Station Pulls Story Over School District’s Controversial Book Policies

Houston NBC affiliate KPRC pulled a story and issued an explanation after airing a story about a local school district’s book policies. Cy-Fair Independent School District has made significant changes to its textbooks, removing entire chapters on controversial topics such as vaccines, climate change, and diversity, which KPRC news director Ana Lastra call “unique” in…Houston

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KCAL Anchor Chauncy Glover’s Death Ruled Accidental

KCAL anchor Chauncy Glover died with drugs in his system and his death was ruled accidental by the Los Angeles County Medical Examiner’s Office. Glover died on November 5. He was 39 years old. The medical examiner’s office said his cause of death was acute intoxication by the combined effects of methamphetamine and chloroethane. Before…KCAL

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Continental Tire Scores as Sponsor of MLS Sunday Night Soccer on Apple TV

Major League Soccer, Apple TV, and Continental Tire all have one goal: Make Sunday Night Soccer a global success. Today, MLS exclusively revealed to ADWEEK that Continental Tire, which has been a league partner since 2010, will serve as the presenting sponsor for its new tentpole Sunday Night Soccer programming on Apple TV. “Continental Tire…Major

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A+E Launches New Digital Division, Hires Ann McGowan to Lead

A+E Networks has a new division and a new hire all at once. Today, ahead of the A+E Networks virtual upfront presentation on March 5, the company announced the launch of a new A+E Digital Division, which will be led by Ann McGowan, who has been hired as general manager of digital platforms. According to…A+E

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Análisis de las estrategias de comunicación e interactividad en redes sociales. El caso de la candidatura de Málaga a la Exposición Universal 2027

Introducción: El objetivo de este trabajo es analizar la estrategia de comunicación aplicada por la candidatura de Málaga a la Exposición Universal 2027 en las redes sociales. Se examina la actividad, los temas, los formatos y la capacidad de generar interacción con los usuarios frente a las demás candidaturas: Belgrado (Serbia), Minnesota (Estados Unidos), Phuket

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New Study Reveals the Impact of Relevant Advertising in Cultural Moments

There’s no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the…There’s

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Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign

Swarms of termites–those never-sleeping, constantly-gnawing creepy crawlies–cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it’s also…beautiful? Orkin, in its latest category-defying work, launches a new campaign called “Chewed Art” that turns images of termite damage…Swarms

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