This is TVNewser’s basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter’s state funeral and the tragic Los Angeles wildfires. Both news…This […]
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. “In recent years, the digital…Programmatic
The Trade Desk Acquires Ad Data Provider Sincera Read More »
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….Brands
Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely Read More »
Reese’s has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese’s plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal…Reese’s
Reese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor Read More »
Dallas-Fort Worth’s Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. “We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible,” said…Dallas-Fort
Dallas Fox Station to Relocate to Irving, Build New Studio Read More »
Devang Shah, Vice President and Practice Leader for Cloud Technologies at WinWire Technologies InDevang Shah, Vice President and Practice Leader for Cloud Technologies at WinWire Technologies In Read More
AI developer tools and build cycles in 2025 Read More »
Abstract The recent popularity of audiobooks has led to new ways of using the format as publishers and producers reproduce and “reactualise” older works by adapting them into audio. The article examines this development, focusing on the case of Storytel’s 2022 audio adaptation of George Orwell’s 1984 and the marketing campaign surrounding it, combining a
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people’s attention as…Apple
Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2 Read More »
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official…The
Nextdoor Names New CRO as Part of Broader Turnaround Read More »
By any metric, ByteDance’s TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018–a latecomer to the social media platform landscape, in fact–its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by…By
TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void Read More »
