Dove’s Satirical Ad Riffs on a Universally Hated Word: Moist

If the word “moist” makes your skin crawl, you’re not alone–that’s a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely…If the word “moist” makes your skin crawl, you’re not alone–that’s a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely… Read More

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